The origin of the Company dates back to the early seventies when, thanks to his entrepreneurial courage a young man aged 20, Silvano Pecorari, starts producing the first, women’s shoes in a small craftsmanlike laboratory. Right from the beginning his aim is clear: to combine the quality of the craftsmanlike tradition with the production of elegant and innovatory collections. Only the meeting with his future wife, Loretta Pettinari, gives birth to the brand of the Company. Afterwards he cooperates with the two young brothers Massimiliano and Riccardo Luciani, and the brand establishes itself into the Italian and international market.